Open any door and choose your own path our mission is to bring child-like wonder to the mundane adult world.” “If the goal were to quickly profit from a churn-and-burn popup, we would’ve made different choices, but our business and creative goals are aligned in their long-term approach. “At Madcap Motel, there is no time limit or tour guide forcing you through the experience to hit a predetermined metric,” Kelly said. Like a magician, we hover close enough to reality to make you believe in the impossible.”Įach Madcap visitor can follow their own individualized path through the exhibit, as the experience is built around the model of “choose your own adventure.” There is no specific order that guests adhere to when they explore the 18 themed rooms. “We built a fantastical script and an intricate building, but the staff and immersive cast bring it all to life by creating whimsical realities through human connection and vintage storytelling. “While our photo-friendly 1960s motel is designed for a content driven world, we value the spark of a genuine feeling over an Instagram photo,” Kelly said. However, director of operations Michael Kelly says the experience goes far beyond the photo ops. Guests can pose standing in front of Instagram-worthy sets-ranging from floating furniture to colorful light projections-or seated inside oversized art installations. The attraction is distinct in that personal photography and videography are encouraged, drawing in influencers and social media gurus. “In Madcap, the storytelling is done through the theatrics, visuals and sounds that all flow together to help pull the guest out of their element and into elsewhere.” “Truly immersive experiences are a blend of different art forms that all work symbiotically to create the bigger cohesive piece that is the experience,” Madcap Motel lead project builder and engineer Jeff Hopper said. Tickets are $40 for adults and $30 for children, but the theatrical performers you encounter inside will tell you that human concepts like time and money do not exist in The Madcap Motel’s secret dimension, titled “Elsewhere.” Occupying 17,000 square feet and themed as a restored 1960s motel, The Madcap Motel reimagines immersive art and theater through a magical wormhole, hidden passageways, and 18 distinctly decorated rooms. On East 4th Street in the downtown Los Angeles Arts District, near the ordinary sights of a dog park and a gym, exists a portal to another dimension. As the pandemic alters the performing arts scene, Los Angeles’ Madcap Motel offers actors work and visitors a new way to experience theater.
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